Donald Trump and Hillary Clinton debating

2016 U.S. Presidential Debates: A Global Lesson in Speaker Training

On September 23rd I had the tables turned on me. Rather than being the coach for a media interview, I had the honor of being interviewed by Anna-Marie Capomaccio, a reporter with Radio France Internationale (RFN). This U.S. presidential election has gained extraordinary global interest and RFN is following every step of it for their […]

Radio France international logo

LEADING WASHINGTON D.C. MEDIA TRAINER INTERVIEWED ON RADIO FRANCE INTERNATIONLE

Carmie McCook, President of Carmie McCook & Associates, a media interview and public speaking training and coaching firm based in Washington, DC was interviewed by Radio French Internationale (RFI) September 23rd to offer professional insights on the first U.S. presidential debate held September 25th at Hofstra University in Long Island, New York. The interview aired […]

Man confused

Simplifying complex messages: Part 3 – Use big-picture concepts when explaining complex topics

What is the Electoral College and how does it work?  What is net neutrality? Why don’t viruses respond to antibiotics? These are just a few examples of questions some my clients, who are subject matter experts in their different fields, have been asked by reporters in long-format radio and TV interviews, and by audiences during […]

Confused person
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Simplifying complex message – Part 2

Revisiting the scenario from last week: Recently, I was listening to a radio news program where a medical scientist was attempting to explain how mosquitoes transmit the Zika virus. The long, technical, response from the doctor sounded just like that: extremely technical as if he was presenting to a panel of medical students. If the […]

Confused woman
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Simplifying complex messages

Recently, I was listening to a radio news program where a medical scientist was being interviewed on the Zika virus. The question was, How do mosquitoes transmit this virus? The three minute response from the doctor sounded like he was reading a PhD theses on the molecular biology of infectious diseases. The show’s host kept […]

I’ve been invited to speak!

In a few weeks I will be a panelist at Capitol Communicator’s annual conference in Washington D.C., Friday, June 10, 2016 at the NAHB Conference Center. I’ll be co-leading a session on an important topic: “Media Training: How to Simplify Complex Messages.” Over the past month, I posted a series of articles about what to […]

Establishing Credibility and Likeability
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Establishing Credibility and Likeability

Two necessary goals when being introduced as a keynote speaker Imagine this scenario: You were just selected to be the keynote speaker at a conference. This is a great opportunity for you to establish yourself as an authority in your field to a captive audience of potential clients. Of course, developing a short speech that […]

You’ve Been Invited to Speak. Now What? Part 3: Three things you need to know about the event’s format

Quick recap: In my last two posts, you’ve accepted the invitation to speak, you’ve done the research on your audience, you know the logistics about the room, and you’re finally ready to present. Just hold that thought one minute, though. What is the format of the speaking opportunity? The term “format” is vague, but in […]

You’ve Been Invited to Present, Now What? Part 2: Three Big Questions You Need to Ask About the Room Before You Present

You’ve accepted the invitation to speak, you’ve done the research on your audience, and you’ve just finalized your content. All done, right? Not necessarily. While you have completed the bulk of the work for preparing to present, two things which are often overlooked are the setup of the room and technical logistics. The layout of […]

You’ve Been Invited to Present, Now What? Part 1: Four things you should know about your audience before giving a speech

Being invited to speak or present is an incredible professional compliment and opportunity. While the content of your speech is of course key, so is being relatable to your audience in an engaging way. A one-size-fits-all speech is never as effective as one tailored to your audience. Engaging your audience is extremely hard to do […]

Web Conferences, Meetings and Interviews
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Web Conferences, Meetings and Interviews

How to look and sound your best in the virtual world Technology has fueled the “connected” employee and has empowered the workforce to transition from physical to remote offices without skipping a beat. Even though instant communication such as email and internal messaging systems is the new way of “walking to someone’s cube,” for quick […]

fear-of-public-speaking

Fear of public speaking?

Seven easy steps to help get you on the road to recovery Recently I’ve come across several articles about communication skills in early education settings. One that stood out to me was by Erik Palmer in EdWeek titled “Why Schools Need to Do a Better Job of Teaching Speaking Skills,”  which surmised that if there […]