Be prepared now for the “What ifs…” with our crisis communications training
A crisis is any event that could negatively impact an individual’s or organization’s reputation. Unfortunately, in today’s super connected communication world, even the smallest incidents can be instantly broadcast to hundreds of thousands of people. Suddenly reporters, employees, stakeholders, and other interested parties are demanding answers.
Crisis communication training is a necessity in today’s world
Working with a crisis media trainer is like having an emergency communications insurance policy: You hope you don’t need to use it, but you are glad it’s there when you need it!
In our crisis media training class you will learn how to prepare for, and respond to, the rush of overwhelming media and public attention that is inevitable when bad things happen. Using a believable crisis scenario that could happen to your organization, you will practice applying the crisis media interviewing skills learned in this comprehensive and totally customized class.
We conduct extensive research on your organization to ensure the crisis scenario selected for your crisis communication training is completely plausible. We also guarantee the questions developed for the mock interviews are realistic. We keep all client information confidential and will gladly sign non-disclosure agreements when requested by our clients.
In our crisis communication training, you will minimize potentially harmful fallout by learning how to:
- Select a crisis communication team and your key spokespeople
- Create a companywide crisis communication procedure manual
- Identify and prepare for possible crisis scenarios within your organization (the definition of a “crisis situation” is broader than you think!)
- Establish a trusting relationship with reporters
- Understand what reporters want in “breaking news” situations
- Develop informative and credible messages that will resonate with your audiences
- Speak in a composed, compassionate and credible manner when responding to reporters’ questions on the phone and on camera
- Anticipate and respond to tough questions confidently
- Recognize and avoid potential “media interview traps”
- Use social media to communicate with internal and external audiences
- Prepare for a press conference
Crisis communication training includes multiple video recorded practice interviews for TV, managing interviews for print/digital news media, and managing a “breaking news” telephone call from a reporter. Optional press conference practice is offered for two-day programs.
Crisis communication classes are arranged to suit your schedule. We provide crisis communication training for individuals, groups and large groups. And, we can train at your site or a site of your choice, anywhere in the world, or in our Washington, DC location.
Let’s talk! Just fill out our Contact form and we will get back to you quickly.
"Carmie, you were a major contributor to the success of our conference. Evaluations from all 300 attendees were consistently in the 'excellent' category."
Allen R. Brinkman ll Former Regional Senior Vice President, Wachovia Bank (Now Wells Fargo)
"Carmie is great at teaching and coaching you on how to draft and present a memorable presentation. She transformed my talk from a somewhat boring one to a presentation that captured the audience from the beginning to end. She helped me to be myself while maintaining focus on the audience. I strongly recommend her for individual coaching as well as group business presentation classes for any organization. Both are fantastic and produce great results.”
Esmael Dinan Founder and CEO Ofinno Technologies, LLC, Herndon, VA
"Carmie gave our team the tools to both prepare our message properly and to execute it with conviction. Since then, each speaking opportunity has been better than the one before. It took my abilities to a new level."
Rabbi Phil Karesh Director of Education and Alumni Coordinator, Midwest National Conference of Synagogue Youth
"Carmie was incredible. I learned how to organize my speeches in a way they will be most impactful. I am now less reliant on my notes and am a more confident and poised speaker. I have received incredible feedback from my talks since the training. It was worth every dollar!"
Meira Spivak Director, Oregon National Conference of Synagogue Youth
"Carmie gains the confidence and trust of the audience and connects them with the subject matter in a very effective way. We are still getting rave reviews of the presentations she gave at our Business Expo."
Berta W. Maginniss Executive Director, Manchester Vermont Regional Chamber of Commerce
"I have attended other media training workshops at national meetings and this was by far the best and the best instructor. Carmie was fantastic!"
Linda Tilly Executive Director, VOICES for Alabama Children
"Your program, 'You're Talking but is Anyone Listening?' was a big hit. Immediately following your presentation we were flooded with e-mails regarding how much the attendees enjoyed themselves. We look forward to seeing you again."
Lori Derkay Sr. Vice President, American Society of Association Executives
"Carmie helped me understand that a presentation is not just providing information, but how the message is delivered is equally important. I saw a marked, and almost immediate, improvement in my public speaking and how to package a message. I highly recommend her training to anyone that is looking to become a more influential and powerful presenter and speaker."
Dan LeFevers Vice President Federal Affairs, Waste Management
"Carmie's interactive and thoughtful training to key members of our staff really made a positive impact. She reminded us of the value of having a structured, strategic approach to handling the media. Her energetic, personable program helped us build a successful plan and her interview training allowed us a unique way to evaluate our personal skill sets."
Keith Laughlin President, Rails to Trails Conservancy
"The research Carmie had done on my company and the industry was painstaking and proved quite useful. The difference she made between the before and after was remarkable. Her style is engaging and personalized. I highly recommend her services."
Alexa Raad CEO, .ORG, The Public Interest Registry
"Your approach to communications training has proven invaluable to me. I know I will be a more dynamic speaker in the future. I look forward to our future sessions. Thanks so much!"
Linda Mae Southerland Vice President, ALLTEL
"Anyone who has to speak to a crowd-whether it's a crowd of 5 or a crowd of 500-should call Carmie. She is funny, puts you right at ease and gets results quickly."
Jada Keye Hebra Director of Admissions, St. Paul School
"Carmie's focused approached to communications training insures success.
Her professional style and attention to the details creates the difference in achieving a positive outcome. I would highly recommend her program."
Sam Schreiber Washington, DC Regional Executive, Wells Fargo
"You provide insight into the workings of the media that is dead-on, not an academic view…in a word, you were excellent."
Susan Moore Past Director, Georgia Medical Care Foundation
"Carmie's techniques are very subtle yet extremely effective. The instruction was very precise for each person. Most important is the results were evident in practice when presented with the opportunities."
Robert Hilton Vice President, Power Technology, Alstom Power Corporation
"This was a tremendously valuable experience. Carmie has given me the skills and knowledge to be a much more effective public speaker. I would recommend her to anyone seeking to improve their communication skills. She's great!"
Michael G. Hirshfeld Vice Rector for External Affairs, St. Pauls School
"Before I met Carmie, I had no idea how much I didn't know about preparing for interviews with the media. Carmie showed me how to simultaneously answer questions with effective sound bites that speak to the viewer. Her advice definitely helped face the press with confidence and get my book sold."
David Ross Author, "The Engagement Ring Secrets"
"Carmie is fabulous. Enthusiastic and well-prepared, she works easily and effectively with everyone, from the CEO, to scientists, to policy types. We were particularly impressed with her aptitude for helping us develop strong messages. We look forward to having her back for refresher courses in the future."
Katie Mandes Director of Communications, Center on Climate & Energy Solutions
"Carmie is absolutely fantastic. Some instructors are experts in their field but cannot convey their knowledge effectively and produce results. Carmie has the special talent of being able to apply her wealth of experience in presenting/public speaking to make her students successful. One session with Carmie gave me more insights into my personal speaking and presenting style than years of experience in school and at work. Thanks so much Carmie!"
Jim Liu Yale University
"Carmie is incredibly knowledgeable and helpful. She tailored training to provide exactly what I needed and she follows up regularly to offer additional tips for my presentations. She’s also extremely personable and friendly! Would highly recommend her for speakers of all skill levels!"
Jessica Reed, Analysist United States Airforce
Public speaking is something I have always struggled with, and I was genuinely convinced that at this stage in my career it was something I would just always struggle with. I feel so empowered by what I’ve learned in your training, and have been volunteering to give as many presentations as I can to practice and hone my skills. Thank you again for helping us help others!
Emily Swartz Pro Bono Coordinating Attorney, Kids in Need of Defense (KIND)
Carmie McCook provided an excellent training session on developing and delivering effective presentations with relevant material. Our group found the session extremely insightful and worthwhile. The tips for planning a presentation were invaluable. The group was pleased with how she was able to tailor the session, specifically tor what we do for the region. The breakout practices and the exercises were very helpful.
Nicholas Ramfos Director, National Capital Region Transportation Planning Board
"Carmie McCook is a truly engaging Keynote Speaker. She spoke on the impact of storytelling in sales presentations at our annual sales conference. She is a funny storyteller, and her stories are relevant to the topic at hand. She presents articulately and intelligently, yet creates an intimate, almost familial atmosphere. We enjoyed Carmie tremendously and will be inviting her back!"
Rosa Mendoza-Friedmehim President Convention Sales Professionals Intenational
"Carmie, the public speaking tips and coaching you gave me really upped my skills! I’ve been through a few presentation classes before, and while they helped some, I definitely gained the most improvement from your coaching. I look forward to next time. I will absolutely recommend you to anyone looking to improve their presentation skills."
Michael Scheppke VP Sales, Asia Pacific Region, EXFO
"Carmie is an absolute pleasure to work with and her public speaking training goes far beyond what most expect…Among other things, she helped me methodically think, and in much greater detail, what different audiences want to get out of my speeches or business presentations, then crafted my content and delivery to suit. I would have told you I was doing this already, but she helped me see there was significant room for improvement!"
James Repenning Partner, ShiftGear, Hartford CT
“Even seasoned speakers will quickly notice the Carmie McCook difference! She is a gifted media coach who brings extraordinary commitment and a wealth of tested experience and proven talent to every assignment.”
Rosa Whitaker, President & CEO The Whitaker Group
Carmie is the absolute BEST! I had done lots of public speaking before working with Carmie, but I always felt nervous and uncomfortable. I didn't think I'd ever be comfortable in front of the camera until I worked with her. She taught me things that I would've never thought of on my own. Her experience and knowledge are second to none. She has the most comprehensive content on the planet and really shines on helping you deliver the most effective presentations in the most authentic way. She is worth every penny and more! Carmie's course was my best training investment since medical school!
Angela W. Marshall, MD FACP, Founder, Comprehensive Women's Health, Inc.
"Carmie is by far one of the best media trainers in D.C. Her individualized training techniques help both novice and experienced spokespeople enhance their media interview skills and comfort level. I recommend her highly."
Carole Roper Public Affairs Manager, National Apartment Association
"Asking Carmie to train and coach EXFO’s executive leadership team in preparation for our global sales kick-off conference, was a great investment we made. She helped each of them convert fact and data-based content into attention-holding stories, and turned the speakers engaging storytellers! The skills learned from Carmie will reflect well on them, their teams, and EXFO for years to come."
Philippe Morin CEO, EXFO
"Carmie strikes tremendous balance in her approach to media coaching. She pushes trainees to their limits in the all-important 'worst-case scenario' while keeping them actively engaged with her charisma and enthusiasm. To the surprise of many, even our most apprehensive senior executives walked away feeling far more confident and better prepared to meet the media. To make that big of an impact on members of our senior management speaks volumes about her abilities."
Nicole Anderson Vice President of Public Relations, Ciena Corporation
"Your presentation training program was informative and extremely beneficial for our executive management team.
As a matter of fact, the conference evaluations rated you as the overwhelming favorite aspect of the conference."
Joseph Persichini, Jr. Former Assistant Director in Charge, Federal Bureau of Investigation
"Carmie's presentation on public speaking and communication is perfect for undergraduates headed into professional settings ranging from job interviews to work-related presentations.
The audience loved her engaging, warm style, and sharp insights. We look forward to having her back every year!"
Meng Jia Yang Women's Leadership Initiative Speakers and Workshops Chair, Yale University
"If you have a key audience to reach and want to make sure you do so effectively, call Carmie McCook.
She can teach you how to communicate with real impact. She helped us tremendously at UPS and I know she can do the same for others."
Oz Nelson Former Chairman and CEO, UPS
"Carmie is the Jedi Master of public speaking training and coaching! I have given presentations for years, but she took my skills to a level I never thought about before. Her amazing creativity and excellent insights about the psychology of the audience taught me how to take ordinary information and turn it into extraordinary stories. As we rehearsed, Carmie masterfully orchestrated and coached me on every detail to ensure I didn’t just give a presentation; I gave a memorable performance!"
Louis Adam Corporate Director, Marketing, EXFO
"Excellent at teaching what you really need to know when meeting the media! Carmie has really done her homework on our subject!"
Karen Johnson Director, United Way of Texas
"I learned more about giving strong media interviews and delivering engaging business presentations in the two-day intense workshop with Carmie than I had in 7 years with my PR department. She had very carefully prepared for the sessions by learning an impressive amount of information about my field of activities beforehand. I would highly recommend her training to anyone who gives media interviews, important business presentations, and keynote speeches. She is in a class all her own!"
Bruno Fulda High Council Member Ecology and Sustainable Development, Government of France
"Carmie is the absolute BEST! I had done lots of public speaking before working with Carmie but always felt nervous and uncomfortable. I didn't think I'd ever been comfortable in front of the camera until I worked with Carmie. She taught me things that I would've never thought of on my own. Her experience and knowledge are second to none. She has the most comprehensive content on the planet and really shines on helping you deliver the most effective presentations most authentically. She is worth every penny and more! Carmie's course was my best training investment since medical school!"
Angela Wright Marshall, MD Founder of Comprehensive Women's Health, Silver Spring, MD
"Carmie is top-notch at public speaking, presentations, and media training! She is passionate about her work, engaging for the audience, and her enthusiasm is contagious. Her tailored workshop on public speaking and media presentations was so well-received, I booked her for a professional networking seminar the following month. I highly recommend Carmie!"
Alexandra Ghara Program Director, Robertson Foundation for Government, Washington, DC
"I can honestly say that learning from Carmie McCook has completely transformed the way I speak publicly today. I talk confidently with little notes; I have learned to slow down so that my message can be better absorbed and start all of my speeches strong and with a smile. I'd recommend working with Carmie any day!"
Meira Spivak Director, National Conference of Synagogue Youth, Portland OR
"Ms. Carmie is the greatest! She is a very patient and understanding coach. In my experience, her teaching transcended publicly speaking. It taught me how to carry myself in everyday life. My posture, utilizing my voice with different tones, and much more. She is a one-of-a-kind coach!"
Rehan Staton Staff Analyst, The Robert Bobb Group, LLC, Washington, DC
"Carmie McCook is an amazing public speaking coach. The day my boys, ages 15 and 17, spent with her was invaluable for success in delivering a speech at a major event. They really enjoyed working with her. She made the practice day fun; they had an important message to deliver at a major Alzheimer's fundraising event to an audience of 1000 people, and with her assistance, it went off without a hitch…She is an amazing person. Approachable. Engaging. Professional. Helpful. I can't recommend her company highly enough."
Sara Poole Director, Strategic Communications & Marketing, Center for Innovative Technology, Herndon, VA
"I am an American scientist currently working in the Caribbean. I was invited to participate virtually in a webcast panel discussion during the COVID-19 pandemic. Presenting virtually was a new experience for me, so I contacted Carmie for coaching. She immediately set up a virtual training session with me. It was outstanding! Not only did she help me hone my messages and provide other valuable tips, she also taught me how to look and sound my best using remote video technology. Virtual communication for business is here to stay, and Carmie McCook is the expert you need to help you succeed in this new world."
Deborah Brosnan, Ph.D. Deborah Brosnan & Associates, Washington, DC