Be prepared now for the “What ifs…” with our crisis communications training
A crisis is any event that could negatively impact an individual’s or organization’s reputation. Unfortunately, in today’s super connected communication world, even the smallest incidents can be instantly broadcast to hundreds of thousands of people. Suddenly reporters, employees, stakeholders, and other interested parties are demanding answers.
Crisis communication training is a necessity in today’s world
Working with a crisis media trainer is like having an emergency communications insurance policy: You hope you don’t need to use it, but you are glad it’s there when you need it!
In our crisis media training class you will learn how to prepare for, and respond to, the rush of overwhelming media and public attention that is inevitable when bad things happen. Using a believable crisis scenario that could happen to your organization, you will practice applying the crisis media interviewing skills learned in this comprehensive and totally customized class.
We conduct extensive research on your organization to ensure the crisis scenario selected for your crisis communication training is completely plausible. We also guarantee the questions developed for the mock interviews are realistic. We keep all client information confidential and will gladly sign non-disclosure agreements when requested by our clients.
In our crisis communication training, you will minimize potentially harmful fallout by learning how to:
- Select a crisis communication team and your key spokespeople
- Create a companywide crisis communication procedure manual
- Identify and prepare for possible crisis scenarios within your organization (the definition of a “crisis situation” is broader than you think!)
- Establish a trusting relationship with reporters
- Understand what reporters want in “breaking news” situations
- Develop informative and credible messages that will resonate with your audiences
- Speak in a composed, compassionate and credible manner when responding to reporters’ questions on the phone and on camera
- Anticipate and respond to tough questions confidently
- Recognize and avoid potential “media interview traps”
- Use social media to communicate with internal and external audiences
- Prepare for a press conference
Crisis communication training includes multiple video recorded practice interviews for TV, managing interviews for print/digital news media, and managing a “breaking news” telephone call from a reporter. Optional press conference practice is offered for two-day programs.
Crisis communication classes are arranged to suit your schedule. We provide crisis communication training for individuals, groups and large groups. And, we can train at your site or a site of your choice, anywhere in the world, or in our Washington, DC location.
Let’s talk! Just fill out our Contact form and we will get back to you quickly.