You’re Never Too Big, or Too Famous, for Media Training

As seen in Commpro.bizHaving a big name just isn’t what it used to be. You know, uh, I guess that, uh, media interviews just aren’t Caroline Kennedy’s thing, you know.

Besides taking two minutes and twenty-seven seconds (a millennium in media time) to answer the simple question of why she should be Senator of New York, Caroline Kennedy said “you know” thirty times. That’s right. Once every five seconds.

Read more

Sarah Palin’s Media Training

What the governor should do next time she’s in the hot seat.

As seen in Commpro.bizSarah Palin likes to talk about how she’s not part of the Washington media elite. It shows.

In her first interview, with ABC’s Charlie Gibson, she blanked when asked about the Bush doctrine (and her unfamiliarity seemed to be with the phrase itself, not its meaning). Her sit-down with Fox’s Sean Hannity was convincingly compared to an infomercial. And in her latest face-to-face, with Katie Couric of CBS, she looked like a high-schooler trying to B.S. her way through a book report.

Read more