How to deal with a “frienemy” in the media – Media training

Before the Iowa caucus, the news was peppered with Donald Trump’s decision not to participate in the last republican debate. His reason: He said the reporter chosen to moderate the show had been unfair to him with her questions in a previous debate.

While there is much discussion as to whether his “no show” decision will hurt his campaign, the incident begs a question in the larger context of public relations and media relations: How do you handle an interview with a reporter you believe is using “gotcha journalism” tactics?

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Don’t try to MacGyver your way out of a crisis

Remember MacGyver? If that does not ring a bell with you, here is MacGyver 101: Angus MacGyver was a secret agent known for his uncanny abilities to heroically overcome crises’ by “winging it” and always return unscathed the following week.

In the real world, companies and organizations can find themselves in a crisis situation at any moment, but that is not the time to pull a MacGyver and “wing it.” Protecting and saving an organization’s reputation is a delicate, communication balancing act that requires preparation and skill. The most essential item when planning for a crisis is a well-thought-out crisis communication plan that can be put into place quickly.

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The Importance of Having a Crisis Communications Plan in Place for Emergency Management for Business

Crisis communications is often ignored by businesses until – quite suddenly – a public relations emergency erupts in the media, creating havoc with business bottom lines, personnel and brand recognition.

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Politicians Gone Wild: Weiner’s “Walk of Shame” Resignation in Era of Sexting

Last week we were treated to the finale of another installment of the on-going reality show, “Politicians Gone Wild.” In this episode, the star, New York Congressman, Anthony Weiner (D-NY), announced due to “the distraction that I have created…I am announcing my resignation from Congress.”

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Obama’s News Conference on the Disaster in Japan – What We Can Learn?

Last Thursday afternoon President Obama held a brief news conference to address the growing fears about possible radiation leaks from one of Japan’s nuclear power plants hit hard by the earthquake there just more than a week ago. Since the disaster, reports have varied and rumors have spread like a virus about potential danger to people living in Japan as well as those living as far away as Hawaii and California.

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