Carmie McCook and Associates - Media Interview Training and Coaching

Media Interview Training and Coaching
“The research Carmie had done on my company and the industry
was painstaking and elicited a number of realistic questions which
proved quite useful. The difference she made between the "before"
and "after" was remarkable. Her style is engaging and personalized.
I highly recommend her services.”
Alexa Raad, CEO

.ORG, The Public Interest Registry

Carmie worked wonders providing media training for us .
She quickly and expertly adapts her teaching techniques to
each individual, provides very good follow up, and is always
available for refresher or unique situations where more training
is required. I would give her a recommendation without any reservation.”
Robert Hilton
Vice President, Power Technologies
Alstom Power, Inc.

The ability to handle a media interview confidently and effectively can be more rewarding to an organization’s or individual’s public image and bottom line than any amount of paid advertising. That is why media interview training is essential before speaking to any print, broadcast, or web-based reporter.

Customized and Comprehensive Media Training

As a former reporter, Carmie McCook knows the media and how it works. And she’ll share that insight with you. The more you know about what reporters want, the better you can prepare to handle any media interview successfully and with confidence.

CMA’s Mastering Media Interviews program covers:

• Understanding a reporter’s agenda
• Developing strong, “media-friendly” messages
• Ensuring you are quoted often and accurately
• Handling tough questions with confidence
• Identifying possible media traps
• Maintaining control of the interview
• Building positive relationships with members of the media

And because no two clients’ issues or needs are the same, every media training session is completely customized to address the specific topics and issues relevant to you or your organization’s interests. Carmie’s pre-media training research and attention to detail results in realistic interview role-plays, which are videotaped, played back, critiqued, and refined.

CMA Can Prepare You for All Types of Media Interviews

• TV media interview training (taped, live, in-studio, on site, satellite remote)
• Print (by telephone, face-to-face)
• Radio (taped, live, call-in programs)
• Web cast (panel discussions, live call-in programs)
• On-line media interview coaching

Meeting The Media Head-on

Carmie McCook’s expert media training has skillfully prepared clients to successfully handle interviews from virtually every major media outlet, including:

• CNN
• ABC
• CBS
• NBC
• Fox
• BBC
• MSNBC
• CNBC

• The Today Show
• Good Morning America
• The Wall Street Journal
• Bloomberg
• Business Week
• USA Today
• Le Monde
• Times of London

• The Wall Street Journal
• The Washington Post
• The New York Times
• Hundreds of leading trade

and business publications

Meet the media with confidence and credibility. Call Carmie McCook & Associates today for expert media training.

Tight Budget? No Problem. Call us and let's find a solution to meet your communication goals and budget.